This one feature will probably enable google to become significantly more relevant in the social networking space.
Address book or contact management innovation here is long overdue.
We are currently not using the contacts feature for our business because when I would update a contact in my outlook that was linked to Google apps, it would not update, and when I updated it in Google apps the formatting didn’t come through completely. On a consistant basis the addresses of the contacts did not translate to outlook when updated. This was important because the phones were sinked to our outlook so I was having to update both places. It was duplicating my work instead of simplifying it.
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