I had to take a flight back east, and I used Southwest since they opened up to some new destinations out there.
This is the 3rd time I’ve used Southwest and I have to say that I definitely enjoy their service and style. I like the kiosks that they have at the airport. They are super simple to use. I also like the open seating. The staff knows how to crack a joke as well.
I don’t mind the lack of food or other old school perks. Their prices are excellent and I just want to read or sleep during the flight anyways. No frills are just fine.
I’m going to use them whenever I can.
Make sure you sign up for their frequent flyer program. It’s quite generous (only 8 round trips required for a free flight ANYWHERE Southwest flies!)… BUT the points expire after one year, so you’ve got to fly somewhat frequently or accumulate points in other ways.